Building the Digital Foundation of Healing Bells

By Ayub Elias Jaime – Digital Strategy & Marketing Consultant

Visual Identity by Yurani Cubillos – Designer

Being part of Healing Bells Global has been a meaningful experience, both professionally and personally. - Ayub E.

Healing Bells is an international non-profit organization focused on social impact through sound, storytelling, and community. Its work is rooted in the realities of trauma, survival, and collective healing — and it aims to provide a safe space for dialogue, awareness, and action.

Healing Bells team with Pamela posing on stage for the Ni Une Más performance set

My role in this project has been to define and implement the digital strategy. From the first planning session to the structure of the website, I’ve been responsible for aligning the message, the content, and the functionality to meet both the mission and the audience’s needs.

The visual identity, created by Yurani Cubillos, gave the project a strong foundation. Her work translated the essence of Healing Bells into a brand that feels human, calm, and intentional. I took that identity and extended it into a digital presence — one that reflects the organization's values and makes it easy for people to understand what Healing Bells does and how to get involved.

This included developing the site’s structure, writing and editing core content, and ensuring consistency across all sections. Every part of the platform was created with accessibility and clarity in mind, supporting future growth while staying rooted in its original purpose.

Working with a non-profit like Healing Bells is not a out marketing in the traditional sense. It’s about communication, alignment, and trust. It’s about building something that supports a mission and connects with people in a meaningful way.

If you want to learn more about the work Healing Bells is doing, or if you’re looking for ways to support or get involved, you can visit healingbellsglobal.com