Digital Marketing Specialist
Having a social media presence isn't enough. What really makes the difference is having a well-structured social media strategy that connects with your audience, reflects your brand's essence, and helps you achieve specific business goals. Whether you manage social media yourself or work with a team, you need a clear guide that tells you what to post, how to do it, and why.
This service focuses on building a strategy from scratch (or adjusting it if you already have one) that fits your industry, resources, and goals. We work with you to define not only what type of content to share, but also how to create coherent, engaging communications aligned with your values and objectives.
During this process I developed the five key pillars:
Current network diagnostics: We evaluate the status of your profiles, including engagement, frequency, tone of voice, and visual consistency.
Defining strategic objectives: Whether it's increasing visibility, generating leads, or strengthening your community, we set realistic and measurable goals.
Creating content and tone of communication: We define how to speak to your audience, what types of posts to make, and how often.
Platform and format selection: Not all social media platforms work the same for all businesses. We choose and prioritize what you really need.
Content calendar and tactical recommendations: We provide you with a clear structure for organizing your content, specific actions to improve performance, and suggestions for future campaigns.
This service is ideal for those who want to work with a social media agency, launch Instagram advertising campaigns, or simply take social media management to a more strategic and professional level. It's also useful if you're in the process of hiring a community manager and need a solid foundation to build on.
Once you've developed your strategy, you'll have a clear and useful document that you can implement yourself or delegate with confidence. This plan not only defines what to do on social media, but also how to do it consistently, measurably, and in line with your business's real objectives. Whether you want to strengthen your brand, attract new customers, or retain existing ones, here you'll find a roadmap designed to help you achieve it.
A good digital strategy isn't improvised. It's built with purpose, analysis, and creativity. Here, we do it with you, step by step.
